It’s less time consuming and more immediate than email and less invasive than a phone call, yet many education programs still overlook its marketing potential.ĭoes SMS marketing actually work? The statistics are impressive: With the introduction of MMS (multimedia messaging service, which adds images to messages, texting has been the most popular form of communication. By 2007 the number of text messages had already exceeded the number of cell phone calls. Text messages, also known as SMS (short message service), have been used for marketing since the 1990s. And research indicates that it’s a preferred communication method for most mobile phone owners, who typically check their mobile phones 47 times a day! If you want to motivate an audience to check out your new class catalog or register for a new class, sending a text is a great way to elicit a response. Using text messages, your program can connect to students easily right where they are. How can programs get their catalogs designed, printed, shipped, and in front of the learning community in a time like this? Concerns over changing classes, postponements, cancellations, and the loss of public reading spaces like libraries and waiting rooms have presented a new marketing challenge. Seems almost impossible! Yet there’s a simple, accessible, and affordable way to get your community to your digital catalog - and you’ve probably already used it several times today: SMS marketing via text messaging.Įducational programs used to using paper catalogs are experiencing extra challenges this year. Imagine sending your whole class catalog to someone for just five cents, and then knowing almost instantly if they’d looked at it.
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